There are numerous advantages to having lighted signs on your storefront – they can greatly enhance the visibility of your business and are difficult to miss. Not only that, but this added visibility will also help drive up profits and sales for your business. However, before you rush out and place an order for sign lights, there are several things that need to be considered first. The following are some of the things that should be considered when it comes to placing an order with a custom sign manufacturer:

Color: One of the most important things that you should think about is the color of your signboards. Remember that your storefront or display unit must be easily readable in various weather conditions – which means that the color must be easy to read in low light as well as in bright sunlight. As far as digital display signs are concerned, white light is considered to be the ideal choice as it makes your signs easy to read in any condition. Your signboards can be printed in different colors such as red, blue, black, green and yellow but you should keep in mind that these colors can make the sign difficult to read if it is not properly contrast. You may want to experiment with a variety of colors until you find one that is easy to read in both bright and low light conditions.

Layout: When it comes to layout, it is vital that your customers are able to easily find their way around your premises. For instance, on front-lit signboards, it is important that customers can easily locate the sign near the cashier as well as the restrooms, and on dark signs, it is imperative that customers can easily see the sign without having to turn their head. If your display unit has multiple rooms, then you should place the lighted signs in each room.

Positioning: When it comes to positioning, it is important to place your display units so that they face the customers. In the case of front-lit digital display signs, it is important to position your units right at the entrance of your premises, on the main road or sidewalk. In the case of pylon signs, you should position them at intervals that are not too close to other buildings or structures. You should avoid placing your lighted signs in front of shops, eateries and hospitals as they could distract the customers.

Lighting: It is important to have a bright lighting system installed in your business premises especially if your signboard faces the outside lighting. A bright LED will always work best when it comes to improving visibility and making it easier for customers to find your premises. It is recommended that you purchase LED lights that are internally-lit. A lot of businesses use neon signs and since neon lights create a dramatic effect, many business owners prefer to use neon signs because these lights last longer than LED lights. However, the advantage of using LED lights over neon lights is that they require less energy consumption, are more flexible and can be positioned anywhere.

Power Consumption: Whether you use an LED or a neon sign, you need to take into consideration the power consumption of the signage lighting system you choose. Most of the time, businesses use the latest technology-the Bluetooth technology-in order to connect their digital display signs with the database server of their local electric utility. However, it is important to consider the energy consumption when you go in for a signage lighting system. Some of the latest signs consume less than 50 watts of power. In this scenario, it is important to check with your electric utility to find out what kind of signs they offer for low-wattage digital display signs.